iPod Success - Untold Story

Author: Peter Jhons

Today almost everyone is victim of loneliness. Every day, everyone is so much busy with its life that a difference between machine and human has almost disappeared. Well! It is stuff like iPod which makes us realize that we have feeling, we are not machine, we are human-being, we are the most special thing in this universe. Even iPod manufacturer & retailers do understand the significance of their products. Especially at iPod marketplace, you will find nail-biting competition amongst distributors & sellers. So they are not only concentrating on iPod, they are concentrating on iPod accessories and other elevent products just to offer something exclusive to their iPod clients. iPod Shopping is just like a quest for enjoyment. In this context, at first you have to consider your lifestyle, music and of-course budget. It is very important to determine whether you need iPod shuffle or iPod nano or something else.

If you want to buy traditional iPod then it is available in different storage capacity like 30GB, 60GB and even more. It is available in different price range. iPod gives you freedom of installing music as well as videos. iPod users can download their favorite songs, videos & television shows as well. iPod offers you fabulous battery backup. Battery may last up to 20 Hours or even more.

There is an interesting gossip that whoever has purchased iPod, it has changed his/her life, a little over the top. It wasn’t until you start looking into the marketing phenomena of iPod that your interest would be piqued. In the advertising industry, you will find much talk about the need for tighter integration of creative work across all media. With thousands of avenues for connecting with consumers, no one or two mediums dominate. Advertisers face the very real possibility that their integrated messages simply disappear into this complex environment. Having a fabulous TV commercial is still powerful, yet backing it up with superb product design, retail presentation, e-mail support, product packaging, and an informative Web site are essential ingredients for achieving results. Creating top of mind awareness for a brand now requires a branded experience at all points of consumer contact. Here comes a name 'Apple' because it understands this theory in the best way. Hence, No one can claim that iPod phenomena was an accident.

Apple iPod has set a very good standard for serious marketers. It has showcased many lessons for them about how to take benefits from new marketplace realities. Great marketing doesn’t start with brand messaging. It starts with product design that looks differently at consumer needs. Apple was bold in design. And the company created a device that consumers are proud to carry.

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